First Electric Range Rover Debuts After Year-Long Delay

2. Key Facts, Timeline & What Happened

To understand the scale and context of the electric range rover rollout, here is a detailed breakdown of the operational milestones, workforce figures, and technical facts behind JLR’s electrification campaign:

• Vehicle Model: First fully electric Range Rover prototype.
• Assembly Location: Solihull Manufacturing Plant, West Midlands, UK.
• Propulsion & Battery Source: Electric Propulsion Manufacturing Centre, Wolverhampton, UK.
• Workforce Upskilling: 10,500 total employees (9,000 in Solihull, 1,500 across broader West Midlands).
• Launch Timeline: Unveiled following a 12-month delay to refine thermal management, off-road capabilities, and software delivery.
• Key Executive Quote: Martin Limpert (Managing Director) highlighted “a decade of considered engineering” behind the electric powertrain architecture.
• Corporate Backdrop: Unveiled amid falling profits, supply-chain delays, post-cyber attack restructuring, and targeted workforce cuts.

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